Im Mark Horler and I have started this Project
Plastics & Us -
Whats behind the idea?
What’s in it for us?
Why your company should engage with this project
The issue of plastic pollution is very much in the public consciousness this year
Public sentiment is therefore increasingly against this pollution
This translates to consumer sentiment, which is particularly focused on single-use plastics
Consumers generally are increasingly demanding either reduction and preferably elimination of single-use plastics, or a switch to sustainable alternatives (e.g bioplastics/biodegradable/compostable)
Vertical Farming businesses generally target and sell to premium markets.
These higher-end consumers are proportionally more likely to be influenced by principles of ethical consumerism and sustainability
These consumers can therefore be expected to be most likely to demand action on this issue
As an industry we can choose to be either proactive or reactive on this issue
Being reactive risks negative consumer sentiment and negative press/publicity. Ultimately this would lead to reduced sales
Being proactive, by contrast, means that the industry can be seen as taking a lead on this issue. This means positive press/publicity and positive consumer sentiment. Sales would remain at least unchanged and possibly even benefit
Resting on our laurels is rarely, if ever, a viable option for our industry. This is one more issue we can and should get ahead of
By coming together to work on this, we can unify and amplify our voice and leadership on this issue, to our collective and mutual benefit.